Multi-channel fulfillment from one inventory pool
Your inventory ships to DTC orders, Amazon FBM, Walmart Marketplace, Target Plus, specialty retailer dropship, and subscription boxes — from one pooled inventory rather than separate stockpiles for every channel. Pooling matters because channel demand is uneven: an Amazon spike drains a dedicated Amazon stockpile while your DTC allocation sits idle, and rebalancing between siloed pools costs freight, time, and often a marketplace stockout. With a single stock position, allocation becomes a software decision instead of a truck. It also means one receiving event, one cycle-count discipline, and one source of truth for how many units you actually own — which is the number your forecasting and reorder points depend on.
