01
Category-specific buyer relationships
Our channel team is organized by category — skincare, supplements, OTC, wellness — so when we introduce your product, we're walking it to the buyer who actually owns that category.
Stage 6 of 6 — The PMG value chain
A product without a channel is a warehouse expense, not a brand.
Most contract manufacturers don't have sales capabilities. PMG does. Our channel development team has established relationships with buyers at major big-box retailers, specialty retailers, and LATAM distribution partners — and we use those relationships on behalf of our manufacturing clients.
We open doors most manufacturers can't.
Three decades of operating across health, wellness, beauty, and nutraceuticals means three decades of relationships with the buyers, distributors, and category managers who decide what reaches the shelf.
We don't promise placements we can't deliver. We do make the introductions, prep the sell-in materials, and stay with the conversation through the buyer decision — work most contract manufacturers won't touch.
We don't develop channels in a vacuum. We develop channels for the shelf.
02
Sell-in materials that match buyer expectations
Every retailer's category review process expects specific deliverables — pricing, margin analysis, planogram fit, marketing support commitments. We prepare the sell-in package to the format the buyer expects.
03
LATAM channel network
Established distributor relationships in Mexico, Central America, the Caribbean, and South America. We make the introductions and support the in-market sales process across our LATAM gateway.
What a PMG sales & channel development engagement looks like.
- Retail buyer introductions (category-specific)
- Category sell-in presentation development
- Planogram and shelf placement strategy
- Amazon listing optimization
- LATAM distributor introductions
- DTC channel strategy
- Trade show representation
- Sales agent network activation
Sales & Channel Development questions buyers ask us first.
Ready to talk about sales & channel development?
A product reaches a customer through a channel. The brands that win are the ones with a partner who can open the right doors and prep the right pitch.